Internet Advertising Techniques
Make sure your ad is visible. Generally, if your ad doesn't show up on first or second pages, then it's not really giving you any output.

Internet Advertising Techniques

• Make sure your ad is visible. Generally, if your ad doesn't show up on first or second pages, then it's not really giving you any output.

• Use the most unique and meaningful keywords when you set up an ad. Ad keywords are critical to provide optimum search results.

• Go with “Position-based” ads compared to “Pay-per-click.” Pay-Per-Click works well with unique products; a product that has never been introduced. “Pay-per-click” can be costly and abusive in most cases. For example, someone can click on your ad ten times, and finish your daily or monthly limit. Place or “position-based” ads are much more reliable and they are proven to give a better output ratio.

• Use your own tracking code when you set up an ad. A lot of times a lot advertisers lose money on spam hits. You can setup your own tracking path for as low as $4.99 per month. Contact BDpage for more details.

• Text links almost always outperform banner ads as advertising techniques because they look more like content and people are used to clicking on content (text links) far more than ads.

• Use “Image-based” ads. Images catch the eye better than blocks of text. Professionally designed Ad Graphics can boost your ad campaign up to 30%. An ad does not bring sales; an ad brings visitors. A visitor brings potential sales. Your goal should be focusing on a well-formatted, professionally designed ad campaign. BDPage offers numerous graphics related promotions.

• Keep your sentences short.

• Don’t underestimate the power of words. “You”, “you’re”, “amazing”, and “discover” are all proven “power” words that produce far higher response than other words.
Direct Mail Advertising Techniques
• Use a stamp vs. a bulk mail seal – The “open rate” on envelopes with physical stamps is 30% higher than without. As soon as people open their mailbox it catches their attention.
• Do not put too much information outside. Let people wonder what’s inside.
Public Relations as one of the “Earned” Advertising Techniques
It is important to understand that “Public Relations” is fundamentally different than advertising. “Public Relations” is not necessarily in the genre of advertising techniques, but on average PR is 6 times more powerful because people pay attention to content 6 times more than advertising (that’s starting at 500% higher ROI).
Print Advertising Techniques (Newspaper, Magazine, etc)

• A print ad that looks like an “ad” will fail unless you have an amazing offer (i.e. great discount, sale, limited time only). Without an offer, an ad that looks like an “ad” won’t get read. It is highly important to keep your ad campaign short and clean. Too much information makes an ad noisy and hard to read. Try to keep it as short as possible and include a phone number or website address if available. If people are interested, they will contact you.
• Size does matter! The bigger your ad is, the more chance you to attract more audience. It may cost additional money, but output ratio will be a lot higher vs the size of the ad.
• Do not mix up many colors in one ad. This could make your ad noisy and distracting to most visitors.
• Photographs of a person with their eyes looking directly at the camera produce a higher response than a photograph of a person with eyes looking elsewhere.
• Lists and bullet points get read more than ads with paragraphs. They are much easier to read and understand.
• Quotations or testimonials create a better success ratio.
• Do not pay for reverse print ads.

What if I am introducing a new company or organization?
• Always associate your company name with something visual. The brain pays more attention to graphics than to blocks of text.
• Use a headline that explains everything in one sentence – this keeps the information brief and memorable.
• Offer that which is unique, different and yours alone.
DO NOT FORGET to use testimonials in your website content!

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