Should I advertise using Google.com? As soon as Google introduced AdSense, huge junk sites started to appear. The whole reasons of these sites are to earn money from impressions and clicks.



Should I advertise using Google.com?

Google offered a very attractive deal with Adsense. Unfortunately, most of these sites don't carry any credible information at all. The non-useful ones usually contain nothing but links to other sites - the links themselves being more AdSense ads - although some of them contain some real content that has been stolen from other websites. Using the same content, they make several websites. Google doesn't consider content integrity when it comes earning money. These sites help nobody but the site owners.

Most of these sites are parasites that make the web a worse place for everyone but themselves. They are SEOed to rank well in the search engines' search results, which wastes people's time, and is annoying when a search result is clicked on, only to find another list of links to look through and click on. That's not what people are searching for, and it's not what people want. Occasionally, these sites overwhelm the top search results, and it is very difficult to find something useful.

Google is now the largest search engine and they are taking advantage of it. The explanation is simple: when one company is earning huge revenue, someone is paying more than they are supposed to be. This hurts innocent advertisers. They might think they are hitting the largest audience, but in actual statistics, it's not even 50% true.
Right after Google introduced AdSense, Google's revenue shot sky-high. Millions of junk sites came online just to get AdSense money. These millions of sites are being created every day. Each junk site shows valuable information about you, which is completely useless unless you are running a social networking site. If your ad doesn't show up within first few pages, it is not helping you at all. The higher budget you set, the more chances your ad will appear on the top of search results.

Fraudulent Clicks

Google either has no method of checking for fraudulent clicks, or Google does not value this information. The only party hurting here is the advertiser as money is wasted through clicks on links that are meaningless.
An exception to this rule could be the uniqueness of your business, or introducing something new to the market: you have a better chance to be successful advertising with Google.
Google is currently the best PPC advertising network. However, it has an extremely big structural flaw that enables click fraud.
To compound the deceptive nature of this traffic, all clicks are routed through searchportal.information.com URLs. PPC advertisers looking in their server logs would not see any indication of the typo squatting domain. The actual domains where the ads were displayed are hidden. They aren't even visible via AdWords reporting. In fact, because these invalid clicks are routed through the search network, there is no AdWords report that will display the origin of the traffic. There is an AdWords report for content network traffic, but it hides traffic from parked domains.

Testimonials from People Who Have Used Google.com to Advertise

"Google is causing me to up my CPC when I am at the number 2 position? If I do not want to be number 1 on a page with only 6 advertisers showing ads, why should I be forced to up my CPC to #1 and waste money on a page that only 6 ads are showing? They are constantly doing this to my adwords account and nothing I call and say can change it from what the reps are telling me. Google has become a big scam engine to try and please the high Wall Street estimates they have placed on earnings. Google and its owners should be charged with fraud and shut down!"


"I see that Google is trying to set up an opt-out, but doesn't understand the problem. Some get terrific conversion through parked domains. Google should deal with the actual problem, not create (and force) an opt-out when that isn't the problem."


"Hi, I ran a test campaign on adwords select last night.
Got 187 clicks, 86 of them were from 5 IP's.
There also were a bunch of IP's with 2 or 3 clicks which I didn't include in those 5.
And of course those IP's didn't do any site browsing :) Did not even bother to load the images on the home page.
So I wasted a large portion of the money on nothing.
Does Google do anything about it?
I mean, any low-life can get an app that just keeps clicking and following a redirect and then even do some browsing.
Spoofing IP, on the other hand, is impossible with a tcp connection.
Obviously, I'm not going to run any more campaigns on adwords."

 

 


Link: http://www.bestwebsitecompany.com/content/183/Should_I_advertise_using_Google_com_

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